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Take Action

Parents and other adults in communities all across the country want to do something to reduce underage drinking and its toll on young people's lives. Yet messages from parents, teachers, and others in our communities are often drowned out by alcohol advertising that reaches underage youth.

Preventing the tragedies caused by underage drinking will require many strategies, including taking action to reduce the amount of alcohol advertising that young people see and hear. Here's how you can help:

Success Stories

Take Local Action

Gauge Your Child's Exposure to Alcohol Ads

Outlet Density

Commercial Host Liability

Sales to Intoxicated Persons


Legal Resources

Monitoring Resources

Maryland College Drinking Project

Case Studies

File a Complaint

Other Resources

Copyright 2010, The Center on Alcohol Marketing and Youth