Monitoring Resources


	July 5 2008

General Materials

Monitoring Youth Exposure on Local (Spot) Broadcast Television, 2002-2005
This report summarizes youth and young adult exposure to alcohol advertising placed directly on local broadcast stations from 2002 to 2005 in 210 markets.
View the report

Monitoring Youth Exposure to Alcohol Advertising in Magazines
This working paper provides an overview of the process by which researchers obtain data access licenses, access raw data, merge data sources into a robust database, classify advertising occurrences, and generate analyses providing a comprehensive and detailed understanding of youth exposure to alcohol advertising in magazines.
View the working paper

Is "Spillover" Exposure of Youth to Alcohol Advertising an Inevitable Consequence?
This working paper analyzes whether exposure of underage youth is an inevitable consequence of placing ads in media where young adults will see them.
View the working paper

Measurement Issues in Underage Youth Exposure to Advertising on Television
This working paper describes the methodology used by CAMY for monitoring youth exposure to alcohol advertising on television and suggests best practices for future use of advertising research metrics and tools.
View the working paper