Note: Data are not available for children under 12 years of age.

About this tool

This interactive tool is based on the same information used in the CAMY report "Radio Daze," which uses advertising occurrence information from Media Monitors in nineteen markets combined with radio audience information from Arbitron Ratings. For information on the methodology used, view the full report.

This tool, and the report "Radio Daze" are based on a sample of alcohol advertising in 19 markets, using the most comprehensive resource available for tracking specific advertising occurrences. It does not reflect all radio advertising. A rough estimate is that the total for all alcohol advertising is approximately eight times what is reported here.

Use the dropdown boxes below to view data by Markets, Type of Alcohol and Brands.

Expand Results

Market: 19 Market Total
Alcohol Type: Beer and Ale
Comparing    Underage (12-20)   and    Legal Age (21+)

Measured in GRPs
 2689
 2481

African-American
Comparing    Underage (12-20)   and    Legal Age (21+)

Measured in GRPs
 2983
 2972

Hispanic
Comparing    Underage (12-20)   and    Legal Age (21+)

Measured in GRPs
 2659
 1989

Sources: Media Monitors, Inc. and Arbitron Ratings, 2001/2002

What is a GRP?

GRPs (Gross Rating Points)are the sum of ratings of a set of ad occurrences, including multiple exposures. GRPs are the most common measure of media weight. For example, 200 GRPs may represent the number of exposures required to reach 50% of a given population an average of four times, or 80% of the population an average of 2.5 times.

The information in this interactive tool is based on a sample of advertising in 2001 and 2002, and is provided to show relative radio advertising volume between populations of different age groups, and not the total amount of radio advertising exposure for any particular brand, type, market or demographic group.